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Money On The Menu

Smart Pricing Strategy

Last Updated

October 1, 2025

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About Course

Pricing can make or break your food business. Charge too low, and you lose profit. Charge too high, and you scare customers away. The secret is knowing how to set prices that customers accept — while keeping your margins strong.

This course teaches you how to create a smart pricing system that works for the Nigerian food market.

Who Needs This Course

  • Food vendors tired of guessing prices

  • Entrepreneurs who feel pressured to “reduce price” for every customer

  • Anyone who wants to balance customer satisfaction with business profit

What You’ll Learn

  • How to design a pricing structure that attracts and retains customers

  • Pricing psychology: why people buy and how to use it in food sales

  • Smart discounts, bundles, and upsells that increase order value

  • How to stay profitable even when customers negotiate

  • Setting prices that grow your brand — not just cover your costs

🔥 By the end of this course, you’ll be able to price with confidence, win more customers, and grow your profit without undercharging or constant second-guessing.

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Course Curriculum

Introduction & Course Broad View

  • Smart Pricing Strategy Course
  • Smart Pricing Strategy & Customer Psychology Quiz (20 Questions)

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Your Instructors

Akinola Morenikeji
Akinola Morenikeji
Certified Culinary Expert | Afro-Fusion Chef | Food Business Coach
0 Rating 8 Courses 13 Students

With 6 years of hands-on experience in the food industry, Akinola Morenikeji has carved a unique path as a passionate food content creator, certified nutritionist, and healthy living advocate. She is the visionary behind Chicken Cuisine, a brand known for delivering premium meals and unforgettable culinary experiences.

Her culinary journey began with a deep love for tradition and a drive to recreate the dishes that shaped her childhood. Today, she merges authentic African flavors with modern techniques to help food lovers and foodpreneurs across Nigeria (and beyond) build profitable food brands rooted in culture and excellence.

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₦3,750 ₦7,500
This course includes:
Lectures 1
Skill Level Intermediate
Certificate Yes
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